The February Headstart

Sam Bowden

Last Updated - October 23rd - 8:50am

The Accelerator sold out in February, May, June, August and also in October.

February is the first group for 2027. Only 10 seats available. (and 3 are already taken)

Apply now, secure your conversation and seat early, 5pm Monday the 1st Feb, it closes. (Don't leave it until the last minute, start 2027 right!)


Here's what we're doing.

I'm opening our sixth cohort, a group of 10 Practices in February 2027. You know more is possible. So let's diagnose the blockage and implement the system that has succeeded for hundreds of independent Practice owners.

Three phases. Four weeks each. Same structure for every Practice, a customised plan for yours.

  1. Clarify. We find the problem causing the problem. (Often it isn't the one you've been worrying about.)
  2. Create the plan. The plan gets small. Small enough to actually do.
  3. Implement it. We walk the implementation with you, week by week.

Tight cash, team friction, no time, can't find Vets. Those are symptoms, not the disease. Once you see what's actually driving them, the next move becomes obvious, and that feeling of not knowing where to start disappears.

My purpose behind this is you'll have half a day a week back, the first profit lever in the bank, and the numbers, the plan and the confidence to push forward from there.

(And that's just how we start in the Accelerator together.)

We've sold out every group we've run (5 in a row), and we're choosing the February ten now.

Read the details below to see how it works, who it's for, and what we'll build together beyond the first twelve weeks.

Read it now, and apply if you want to find out what your Practice is actually capable of.

Sam "run the bloods" Bowden


I'm going to work with 10 Practices that thrive, with the owner choosing how much of their life it consumes.

Here's what we're doing.

  • Numbers that make sense.
  • A team that runs the day without you.
  • Weekends that stay yours.

It's time to get the Medicine, Business and Life working together, instead of trading one off against the others.

Owners from across the globe arrive here for one of two reasons. You'll probably recognise yourself in one of these.

You're the proactive owner who can see the next level. A few years in, or a couple of decades deep. The Practice is good and you want it great. You've got clients who love you, a team that cares for the patients, decent revenue. The elements are all there.

Or you're the owner who's worn down. The business you built to give you freedom is quietly taking it instead. And somewhere along the way, the dream became a job you can't quit.

You're not broken and you're not the only one who feels this way. Just built something that grew up around you. Nobody taught you how to build the structure beneath it.

I know, because I'm the one who did it first. 2:07am, doing payroll maths in my head, my wife asleep beside me. I spent 15 years as a practicing Vet and built two Practices. The first one nearly broke me. The second ended up with the highest margin in the southern hemisphere.

For thirteen years we've done this work with 327+ Practice owners across Australia, New Zealand, Canada and the United States. $176K average annual profit increase. 121% average profitability increase. 90%+ team retention.

Owners like Lisa Brisbane, Sally Reikers, Isaac Roebuck and Joan Gibbons. And hundreds you've never heard of, in towns you'd have to look up on a map.

And in 2027, it could be your turn.

It's a small group, so I'm looking for the best fit here. Better to be honest about it now, rather than 4 weeks in.


This won't work for you if...

  • You're in genuine crisis with negative margins or actively considering closing. The Accelerator extends what's working. For genuine crisis we have other paths.
  • You want a video course you can binge alone. The work happens in the calls, the audits, the implementation.
  • You won't share the real numbers. We can't fix what we can't see.
  • You believe your Practice is so unique no system could apply. (It's probably less unique than you think.)
  • You're allergic to honest feedback. Shane will call the things that aren't working. That's the job.

But if...

  • You own an independent Vet Practice, you're past the early survival years, and you can feel the ceiling pressing down.
  • Your Practice does $500K to $5M+ in annual revenue.
  • You've read the book, taken the Assessment, sat through workshops. Your gut keeps telling you there's more in there. (It's right.)
  • You want the Practice to thrive. Keep it, grow it, hand it on later. The choice stays yours either way.
  • You're willing to be coached. To try the new approach before deciding it won't work for you.

...this could be the year that things get exciting.

We'll do it with the perfect mix of a proper diagnostic. A customised 90-day plan. Proven frameworks. Fortnightly cohort coaching. And three perspectives on one job, your Practice: me, Shane and Lisa. Your business partner or Practice Manager comes with you, at no extra cost.


The plan is simple:

Phase 1: Clarify.

Most owners think the issue is effort. Or a difficult team member. Or a tough patch in the local market. Or one fee schedule that needs revisiting.

Yet the problem causing the problem is almost always structural. And that structure, the thing that lets the job get done without you, is the part nobody taught you to build.

  • A deep diagnostic on your Practice. Numbers, team, time, energy. Where the real constraint is actually sitting.
  • Learn to read your own P&L the way Sam and Shane read them. The way that tells you where the next $50K is hiding.
  • Time and energy audit. Where the Practice runs on you, and where the load can come off.

Within the first few sessions, the picture is honest. You see the structure under the Practice. Often for the first time.

Phase 2: Create the plan.

  • A simple, custom 90-day plan with the 3 to 5 levers that will actually move your dial.
  • We give you half a day a week back, minimum. Most owners get more.
  • Your best hours go to the few things that actually move the dial. You build a Perfect Week that stops running on reaction.

At her first session with one of our groups, Sally Reikers found they were leaking missed charges everywhere. She made back most of the year's investment inside that one event.

You too, will own a plan small and simple enough to actually execute.

Phase 3: Implement it.

  • Fortnightly small-group coaching with your cohort continues. Course correction happens in real time.
  • Peer accountability from owners running similar Practices in similar markets. Wins get shared. Problems get worked. The honest stuff gets said. (Kindly. But said.)
  • Video KPI reviews. You send the numbers. You get back a recorded video walking through what's working, what needs adjusting, and exactly where to move next. The kind of review you'd pay a consultant $5,000 for.
  • Frameworks, scripts and tools designed to land in the Practice by Monday morning.
  • Calls focused on what got done this fortnight. Planning without execution is dreaming. Twelve weeks is too short to spend dreaming. The cohort makes sure you spend it doing.

And Shane. He's not a Vet, which is precisely the point. He sees the Practice from outside the medicine, simplifies the complex, and reads what isn't working. He'll name the things you'd rather he didn't. (Kindly. But he'll name them.) That's the whole point. Progress.

By the end, the trajectory has shifted. The Practice is moving. The team is moving. And you can feel the momentum.

The Accelerator works on that structure. The numbers move because the structure moves. The team steps up because the structure asks them to. Your time comes back because the structure stops needing you for everything.

12 Weeks Is The Starting Point

We built our 24-month flagship first. Plenty of owners loved the idea of it and still couldn't say yes, because committing two years to anything when you're already overloaded feels like one more weight.

So we built this. Twelve weeks. Ten owners. Long enough to see clearly and start moving. Short enough that the time and the cost are both reachable.

For some owners, twelve weeks is the whole job. They get their numbers clear, their plan built, their week back, and they run with it. For others, it's the start of something longer, the on-ramp into the deeper work of building an abundant Practice. You find out which one you are by doing the work, not by guessing.

That deeper work is AMG, and it's where the long numbers live. Lisa Brisbane put revenue up $1,560,000 and profit up $895,000 over 25 months. Sally Reikers chased her first $1M year for five years, then did $1,248,533. Isaac Roebuck doubled revenue in two years, took the team from 10 to 25, and stepped off the clinical floor.

Those are AMG outcomes over 24 months. I label them on purpose. This 12 weeks is your turning point. The next 12 months is where the bigger numbers compound.


We make it easy to get started and see a return quickly.

We kick off Tuesday 2nd February with your diagnostic, so we're working on real numbers from day one.

The investment is $3,000 a month plus GST, for three months. For owners in New Zealand, Canada and the United States, the $3,000 converts at the prevailing rate on your card.

Most participants identify 3 to 5 profit-producing strategies inside the 12 weeks that cover the program many times over. Whether you action them is a different question. The cohort exists to make sure you do.

When we run our invoice comparison, we consistently find 20 to 30% of top-line revenue sitting there, available just from following your own agreed standards of care. You don't need another dog or cat to walk in the room. A Practice owner in Canada came in with COGS at 38%. Twelve weeks later, 31%. That 7% went straight onto her profit line.

And when the money question comes up, which it always does, I ask the same thing. When you went to uni, did you have the money to pay for it? No. You made an investment to get the degree that taught you how to be a Vet. There are 3 sciences here. Vet science. Business science. Life science. You've already invested in the first one.

But honestly, the bigger cost is the one you're already paying. The late nights. The lost weekends. The years spent figuring it out alone.


By the end of the twelve weeks we'll both know whether the next step is a fit, and if it is, you'll be invited to continue into AMG.

We don't push your timeline, we coach to your numbers. Submitting your interest opens a conversation. No commitment, no pressure, no obligation on either side.

I read every one personally. You'll find out if this is the right fit for your Practice. I'll find out if this is the right moment for you. If it's not, I'll tell you, and point you toward what is. Sometimes that's the workshop. Sometimes it's the book. Sometimes it's wait 6 months, implement x, y, z and reapply.

Nobody gets sold something that doesn't suit them. That's not the business we're in.

And if you'd rather hear it from an owner than from me, Joan Gibbons in Murwillumbah has offered, for years, to take a call from anyone who wants to check whether the big promises are real. Ask me and I'll connect you.

So, there's not much risk in getting started, is there?


Here's the QuickFacts

The Accelerator works at 3 sizes.

  1. $500K to $1M. Good Practice, thin margin, owner doing everything.
  2. $1M to $3M. Real business, real team, and the owner is still the ceiling.
  3. $3M to $5M+. Multi-Vet or multi-site, and the structure hasn't caught up.

We've worked with solo Practices and 5-site groups. Small animal, mixed, rural, metropolitan, equine. Australia, NZ, Canada, USA. The methodology adapts because the principles are structural. The plan is customised. The frameworks are universal.

Like I said, it's a small group, and I'm looking for the right people.

So if you...

  • Own, manage, or are about to buy an independent Vet Practice.
  • Are doing $500K a year or more.
  • Can find 1 to 2 hours a week to work on the business, starting this month.
  • Are friendly and coachable, and will put the real numbers on the table.
  • Won't be put off by an Australian Vet telling you the truth about your P&L while pronouncing "data" wrong.

We kick off on 2nd February, so if this sounds like you, and you'd like to work with us:

Step 1: Submit your interest. Your Practice, your biggest challenge right now, and where you want to be in 12 months.

Step 2: I'll read it personally and we'll chat to make sure it's a fit.

Take The 1st Step - Register Your Interest→

Sam


P.S. When we survey owners after the process and ask what they valued most, the answer is confidence. Confidence in the business. Confidence in how they lead. Confidence in their future. Better numbers and better systems come second. That's peace of mind worth the effort.

P.P.S. If there's a business partner or a spouse in this decision, bring them to the call. And if you've tried programs before and the work didn't stick, here's the honest answer: most programs are information. The Accelerator is implementation. You don't quietly fall off the back of this one. We notice. So do the 9 other owners going through it with you.