Vet Science Built Your Practice...
Business Science Grows It.
You know there's more possible for your Practice... So let's diagnose it like you'd diagnose a patient and find the problem behind the problem. Here's the prescription: 12 weeks, a full diagnosis of what's holding yours back, a custom 3-stage plan, and the coaching to see it through.
Owners From Across The Globe Arrive Here For One Of Two Reasons.
You’ll Probably Recognise Yourself In One Of These.
You’re the proactive owner who can see the next level. A few years in, or a couple of decades deep. The Practice is good and you want it great. You’ve got clients who love you, a team that cares for the patients, decent revenue. The elements are all there.
What’s missing is the recipe that turns them into a business that runs cleanly and profits properly, without depending on you being on the floor every day. (Some of you are even weighing up a second site. Let’s get it right...)
Or you’re the owner who’s worn down. The business you built to give you freedom is quietly taking it instead. You leave later than you planned. You carry decisions home. Weekends turn into catch-up. Everyone needs something from you: the team, the clients, the kids, the partner, even the accountant.
And somewhere along the way, the dream became a job you can’t quit.
It's the same as becoming a parent. No one prepares you for what hits you. Despite doing the best you can, it feels like you're consistently making it up as you go and worrying you're getting it wrong. That's not failure. That's just nobody handing you the manual. You're not broken and you're not the only one who feels this way. You just built something that grew up around you. Nobody taught you how to build the structure beneath it... Different shaped challenges. Same underlying question.
How do I get Medicine, Business and Life working together, instead of trading one off against the others?
“I feel like I'm trying to keep my team, my clients, my kids, my husband and the accountant happy, and it leaves me so exhausted that at the end of the day I have vegemite on toast and a cup of tea, and I fall into bed, only to get up and do it all again.”
— Practice Owner, Regional Australia
...What you’re carrying is real, and it’s far more common than anyone says out loud. Most owners go years before they say any of this out loud to anyone. If this is the first time you've felt recognised, that's not an accident. That's exactly who this is for.
If you’re still reading, you’re a Vet Practice owner quietly asking the question nobody else seems to ask out loud: “OK. But how do I actually fix it?”
I've asked every Practice owner I work with the same question. “Why did you start your own business?“ The answers are always a version of the same things... “I wanted to do it my way. I wanted a place people love working. I wanted a higher standard of care. I wanted financial security for my family.“
Then I ask: “have you got that?“
Most say yes. Then I ask “what's missing.“ It comes down to three things. Balance. Profit. Team. The Practice is giving you some of what you wanted. Just not all of it. And you didn't think it had to be a trade-off.
You’re Carrying The Whole Practice.
And you didn’t build this to be trapped inside it.
Most owners think the issue is effort. Or a difficult team member. Or a tough patch in the local market. Or one fee schedule that needs revisiting.
Sometimes it is. Mostly it isn’t.
The problem causing the problem is almost always structural. The Practice was built around you.
Every important decision routes through you. Every fee, every roster, every awkward client conversation, every supplier call, every after-hours triage. The clinic functions because you’re in it. The moment you step back, things wobble.
That’s the default shape every Practice grows into when nobody’s actively building the structure underneath it. (The shape is structural, even though it can feel intensely personal at 6:47pm on a Tuesday.) You bought a job. You’re now doing the job. The structure that lets the job get done without you, that’s the part nobody taught you to build.
The Accelerator works on that structure. The numbers move because the structure moves. The team steps up because the structure asks them to. Your time comes back because the structure stops needing you for everything. (And gradually, so do you.)
Your 8th Day
Here’s a question we ask every Practice owner who walks into the Accelerator:
“What would you do with an 8th day in your week? A day with no clinic, no calls, no team needing a decision.”
It’s the day that doesn’t fit in a normal week, because right now there isn’t one. When you change the structure, and the choas settles, it makes that 8th day possible. You stop worring about the team and money and you start thinking about your actual life. The four below are real Practice owners describing theirs, after they did the work.
“When I wake up with no urgency. Drink my coffee, read a bit. Look outside and see the beauty and be grateful. Go for a walk with my partner. Work on a song. Take a noontime nap. Call my kids.”
— Practice Owner, USA
“I’m no longer the last one to leave. I’m out of the clinic by 6pm on the 3 to 4 days I work, and many days I’m out before the team is even done.”
— Practice Owner, NSW
“I’ve found a wonderful doctor and lost 20lbs. I’m sleeping properly. We doubled our profits since last year. I never knew my life could be this wonderful.”
— Practice Owner, Canada
“I love going to work now. I feel fulfilled. The team really cares. We found the property with the acreage. The horses are coming home.”
— Practice Owner, Regional VIC
The numbers (the profit, the margin, the team headcount) are simply the means.
Your 8th day is the result.
We work backwards from your version of that day. Yours. Not anyone else’s.
Implementation Is The Part That Hasn’t Stuck Yet.
You’ve probably tried things. The conference weekend that felt great on the Sunday and faded by Wednesday. The online course still half-watched in a browser tab. The book that’s been bookmarked at chapter four for nine months. The consultant who handed you a 40-page report and an invoice.
All the reading. All the surveys and quizzes. The lists you’ve joined. The workshops (sometimes the same workshop, for the third time). You probably know more about running a Vet Practice than most Practice owners ever will.
And the Practice still runs you on a Tuesday.
“Plans are great. Implementation is better. It’s not my strong point.”
— Practice Owner, NSW
“We have a lot of great ideas. We’ve struggled with a lack of follow-through.”
— Practice Owner, NZ
“I don’t want to reinvent the wheel. I need someone to keep me on track.”
— Practice Owner, QLD
The Accelerator’s job is implementation. The whole cohort exists for that one outcome: making sure the change actually gets done this time.
That’s why it runs as a 12-week cohort. Diagnostics. Fortnightly small-group coaching. KPI video reviews. 9 other Practice owners walking the same road on the same timeline. You can’t quietly fall off. We notice. So do the other nine.
Clarify. Simplify. Amplify.
Three phases. Four weeks each. Same structure for every Practice. A customised plan for yours. Think of it like a patient presenting "not quite themselves." You know something's off, but until you run the bloods, you're guessing at the cause. Tight cash, team friction, no time, can't find vets. Those are symptoms, not the disease. Once you see what's actually driving them, the next move becomes obvious, and that feeling of not knowing where to start disappears.
Clarify
We find the problem causing the problem. (Often it isn’t the one you’ve been worrying about.)
- A deep diagnostic on your Practice. Numbers, team, time, energy. Where the real constraint is actually sitting
- Learn to read your own P&L the way Sam and Shane read them. The way that tells you where the next $50K is hiding
- Time and energy audit. Where the Practice runs on you, and where the load can come off
- By the end of week four, the picture is honest. You see the structure under the Practice. Often for the first time
Simplify
The plan gets small. Small enough to actually do.
- A simple, custom 90-day plan with the 3 to 5 levers that will actually move your dial
- Half a day a week back, minimum. Most owners get more
- Your best hours go to the few things that actually move the dial. You build a Perfect Week that stops running on reaction
- By the end of week eight, your plan is small and simple enough to actually execute
Amplify
We walk the implementation with you, week by week.
- Fortnightly small-group coaching with your cohort. Course correction in real time
- Peer accountability from owners running similar Practices in similar markets
- Frameworks, scripts and tools designed to land in the Practice by Monday morning
- By the end of week twelve, the trajectory has shifted. The Practice is moving. The team is moving. So are you
Twelve Weeks. Built To Make The Change Stick.
Everything below is built around one outcome. A Practice that thrives, with you choosing how much of your life it consumes.
A Proper Diagnostic
A real read on your Practice. Numbers, team, time, energy. Where the real constraint is sitting. Where the next $50K to $200K is hiding inside the Practice you already have.
A Customised 90-Day Plan
The 3 to 5 levers that will actually move your dial, in the order that makes sense for your Practice. Specific. Built around your numbers. Yours to keep.
Small-Group Coaching
10 Practice owners max per cohort. People running similar Practices in similar markets. Wins get shared. Problems get worked. The honest stuff gets said. (Kindly. But said.)
Video KPI Reviews
You send the numbers. You get back a recorded video walking through what’s working, what needs adjusting, and exactly where to move next. The kind of review you’d pay a consultant $5,000 for.
The Methodology That Works
The same Clarify, Simplify, Amplify structure used with 257+ Practices to generate a $176K average annual profit increase. Adapted for the 12-week cohort window.
Structured Accountability
Calls focused on what got done this fortnight. Planning without execution is dreaming. Twelve weeks is too short to spend dreaming. The cohort makes sure you spend it doing.
People Who Made The Change
Three Perspectives. One Job. Your Practice.
For thirteen years we’ve done this work with 257+ Practice owners across Australia, New Zealand, Canada and the United States. We bring clarity, honest numbers, and support by someone who’s actually done it. None of it works by piling more pressure onto an already-full plate, so we don’t.
Sam spent 15 years as a practicing Vet and built two Practices himself. The first one nearly broke him. The second ended up with the highest margin in the southern hemisphere. He’s a Vet who learned the business side the hard way, and 257+ Practice owners have used the same playbook since.
Shane is the reason plans get executed. He’s not a Vet, which is precisely the point. He sees the Practice from outside the medicine, simplifies the complex, and reads what isn’t working. He’ll name the things you’d rather he didn’t. (Kindly. But he’ll name them.) That’s the whole point. Progress.
Lisa has built, led, and successfully exited Veterinary Practices. Practical, direct, and the kind of calm that comes from having actually done it. She focuses on performance, people, systems and client experience. She works closely with Practice owners to lift accountability and build cultures where high standards become the everyday.
Different Practices. Same Path. Real Numbers.
Different starting points, different timeframes, one methodology. These are the owners who actually did the work.
| Practice Owner | Revenue Change | Profit / EBITDA Change |
|---|---|---|
| Lisa B. — Small Animal, Regional | +$1,560,000 (+62%) | +$895,000 (+214%) |
| Isaac R. — Small Animal, Regional | Revenue doubled | EBITDA doubled. ATV $180 to $255 |
| Sally R. — Mixed Practice | +$266,857 (+27%) | Margin 5% to 20%+ |
| Georgina & Lisca — Multi-site | Significant growth | Margin 5% to 25% |
| Andrew & Erica — Mixed, Rural | $1.2M to $2.5M | Doubled turnover in 2 years |
Results and timeframes vary based on individual Practice circumstances and implementation. 257+ Practice owners served. $176K average annual profit increase and a 121% average profitability increase over 24 months.They all started in the same place, and made the changes required.
What Practice Owners Are Saying
This Is Built For A Specific Type Of Owner
Better to be honest about it now, rather than 4 weeks in.
This is for you if…
- You own an independent Vet Practice, you’re past the early survival years, and you can feel the ceiling pressing down
- Your Practice does $500K to $5M+ in annual revenue
- You’ve read the book, taken the Assessment, sat through workshops. Your gut keeps telling you there’s more in there. (It’s right.)
- You want the Practice to thrive. Keep it, grow it, hand it on later. The choice stays yours either way
- You’re willing to be coached. To try the new approach before deciding it won’t work for you
This probably isn’t for you if…
- You’re in genuine crisis with negative margins or actively considering closing. The Accelerator extends what’s working. For genuine crisis we have other paths
- You want a video course you can binge alone. The work happens in the calls, the audits, the implementation
- You won’t share the real numbers. We can’t fix what we can’t see
- You believe your Practice is so unique no system could apply. (It’s probably less unique than you think.)
- You’re allergic to honest feedback. Shane will call the things that aren’t working. That’s the job
Not sure if you qualify? Submit Your Interest. Every one is read personally by Sam. If it’s not the right fit, he’ll tell you and point you toward what is.
The Accelerator Is The Starting Point.
We built our 24-month flagship first. Plenty of owners loved the idea of it and still couldn’t say yes, because committing two years to anything when you’re already overloaded feels like one more weight.
So we built this. Twelve weeks. Ten owners. Long enough to see clearly and start moving. Short enough that the time and the cost are both reachable.
For some owners, twelve weeks is the whole job. They get their numbers clear, their plan built, their week back, and they run with it. For others, it’s the start of something longer, the on-ramp into the deeper work of building an abundant Practice. You find out which one you are by doing the work, not by guessing.
And whether you keep the Practice for 20 more years or hand it on one day at a number that makes the decision easy, the work is the same. (PE groups are paying real multiples right now for Practices with their numbers in order. The work that makes yours worth a premium is the same work that makes it worth keeping.)
Common Questions
Honest answer: the reason you’re working 60+ hours is exactly the reason this works. Without dedicated time to work on the business, the trajectory doesn’t change.
We ask for 1 to 2 hours a week. One of the first things we work on is reclaiming time, so the investment pays for itself fast. Most owners get half a day a week back inside the cohort window. That alone covers the time cost of the program twice over.
Honest answer: most programs are information. The Accelerator is implementation. The cohort, the small-group coaching, the KPI reviews, the diagnostic, the fortnightly calls. They exist for one reason: to make sure the change actually gets done this time.
You don’t quietly fall off the back of this one. We notice. So do the 9 other owners going through it with you.
Twelve weeks is enough to read your real opportunities properly, build a customised 90-day plan, and start putting it into the Practice. Most participants reclaim at least half a day per week and identify multiple profit-producing strategies inside the cohort.
The 12 weeks is the turning point. The next 12 months is where the bigger numbers compound. Lisa Brisbane’s +$895,000 profit increase happened over 25 months. The Accelerator is where you find that trajectory.
Yes. Most owners we work with are building a Practice they want to keep. The point of the Accelerator is to make that Practice thrive. Better profit, better team independence, better life. Whether you ever sell is your call. The work is the same.
We’ve worked with solo Practices and 5-site groups. Small animal, mixed, rural, metropolitan, equine. Australia, NZ, Canada, USA.
The methodology adapts because the principles are structural. The plan is customised. The frameworks are universal. If you own an independent Practice doing $500K+ in revenue, the work travels.
The Accelerator is the 12-week intensive. Designed to create clarity, build a customised plan, and start the shift. Ideal for Practice owners who want to experience the process before committing to a longer engagement.
AMG is the 24-month flagship for owners ready for sustained transformation. Many Accelerator graduates go on to AMG with momentum already in place. You don’t have to, yet most want to. And there’s no need to decide now.
The investment is $9,000 AUD plus GST, paid as three monthly instalments of $3,000. For owners in New Zealand, Canada and the United States, the AUD figure converts at the prevailing rate on your card.
Most participants identify 3 to 5 profit-producing strategies inside the 12 weeks that cover the program many times over. Whether you action them is a different question. The cohort exists to make sure you do.
But honestly, the bigger cost is the one you're already paying. The late nights. The lost weekends. The years spent figuring it out alone.
Submitting Your Expression of Interest costs you nothing but a few minutes... Cohorts run small. 10 Practice owners maximum. Sam reads every one personally. If it’s not a fit, he’ll tell you and point you toward what is. Sometimes that’s the workshop. Sometimes it’s the book. Sometimes it’s wait 6 months, implement ‘x, y, z’ and reapply. Nobody gets sold something that doesn’t suit them. That’s not the business we’re in.
Submit Your Interest
When we survey owners after the process and ask what they valued most, the answer isn't better numbers or better systems. It's confidence. Confidence in the business. Confidence in how they lead. Confidence in their future. That’s peace of mind worth the effort.
$9,000 AUD plus GST, paid as three monthly instalments of $3,000. For owners in New Zealand, Canada and the United States, the AUD figure converts at the prevailing rate on your card. Most owners identify 3 to 5 profit-producing changes inside the 12 weeks that cover the investment several times over. The Accelerator exists to make sure you action them.
Submitting Your Interest opens a conversation. No commitment, no pressure, no obligation on either side. Sam reads every one personally and will reach out within 72 hours to have a chat. You'll find out if this is the right fit for your Practice. He'll find out if this is the right moment for you. If it's not, he'll tell you, and point you toward what is. There is no hard sell here. There never has been.