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How Veterinarians Make a Hell of a Profit and Still Go to Heaven

A Workshop for Vet Practices That Want to Do Good AND Do Well, regardless of the Economic climate

What if the current economy presents your biggest opportunity?

Many businesses, including veterinary practices, are feeling the pinch.

Data worldwide is showing similar trends.

  • New client numbers are declining.

  • Time between visits is stretching out.

  • And clients are more hesitant to proceed with non-urgent treatment plans.

Your overheads haven’t changed, but demand has softened. That profit squeeze is starting to cause worry.

How long will this decline last?

No one knows. Even the crystal ball is shrugging!

So, you are left with two options:

  1. Hang on and hope it improves ASAP (a bit dangerous given the level of world uncertainty)

  2. Figure out the tweaks to make so it flourishes regardless of the economy

You have to agree, the old model of raising prices and asking more of your veterinary team has hit a wall.

It cooks your team, increases time between visits, decreases client’s acceptance of procedures, and only improves financials in the very short term.

However, some smart practices are not just surviving right now. They have tweaked the old ways of operating and have evolved to a much better business model.

More efficient, better to work at and more profitable. (Yes we have hard data to back this up)

Not by cutting corners, but by changing how they think and how they operate.

In this in-person workshop, I’ll walk you through HOW they’re doing it.

First, we’ll identify the mindset shift that opens the door to profit without pressure.

Then, I’ll give you the most relevant systems stack, explained so clearly a teenager could run them.

I’ll show you the systems that:

  • Increase number of new clients

  • Increase the frequency of visits

  • Increase client’s acceptance of recommendations

  • Increase client’s appreciation of you

  • Increase the longevity of your client’s loyalty

I’ll also introduce you to AI tools that save time, reduce mistakes, and raise the standard of care while increasing your margins.

You’ll leave with a clear, actionable plan.

One that protects your team, supports your clients, and helps your business grow in any economic climate.

Workshop Logistics

This is a one of LIVE, Full Day In-person workshop

Sofitel Auckland Viaduct Harbour | Thursday, 9th October | 9:00 AM NZDT

Can't attend in person? Attend via livestream

Time zone conversions:

Auckland 9:00AM | Sydney: 7:00 AM | London: 11:00 PM (Wed, 8 Oct) | New York: 6:00 PM (Wed, 8 Oct) | Los Angeles: 3:00 PM (Wed, 8 Oct)

Your Investment

To make this day happen, there’s a small contribution of $197 per person.

For what you’ll walk away with - a clear plan, practical systems, scripts, tools, and $1M practice strategies, this is a throwaway price.

This is what You’ll Walk Away With:

  • Clarity on where we are in the economic cycle and the shifts your practice must make to thrive in this phase

  • The emerging trends we’re tracking across other practices

  • The mindset shift that turns economic tightening into strategic advantage

  • A fair pricing system that works for your clients and keeps your practice financially healthy

  • A step-by-step process your vets can use to educate clients on value, leading to higher treatment acceptance and fewer cases of bill shock

  • The business model that allows a vet to generate $1 million a year without burnout, overtime, or overcharging

  • A team-based marketing philosophy that 10x referrals, backed by hard data

  • A no-cost marketing strategy that consistently outperforms paid campaigns

  • How to increase your online bookings by 30%—with no extra effort on your part

You’ll Also Get These High-Impact Bonuses

  • Bonus #1: The Sophisticated Practice Marketing Checklist™

The complete list of the 20% of strategies that smart practices are using to drive consistent client growth and retention—regardless of what the economy is doing.

  • Bonus #2: The Abundant Practice Book

A free copy of Sam’s book, The Abundant Practice: The 4 Pillars to a Remarkable Practice. This book gives you the mindset and model to build a business that’s profitable, purposeful, and built to last.

  • Bonus #3: The $1M Vet Model Blueprint

The behind-the-scenes model that shows exactly how one vet can generate $1 million in revenue per year without working longer hours or raising fees unfairly. Comes complete with workflow and key metrics.

  • Bonus #4: The Missed Opportunities Diviner™

This checklist reveals the silent revenue leaks happening in your practice every day. You’ll pinpoint exactly where profit is bleeding out—and how to stop it.

  • Bonus #5: 1:1 Post Event Missed Opportunities Session

Sit down with a practice strategist to uncover your lowest-hanging fruit. This private session will help you map the fastest path to more profit with what you already have.

  • Bonus #6: Workshop Recording (Lifetime Access)

You’ll get full access to the livestream replay so you can revisit every strategy, tool, and system—whenever you need a refresh.

Ready to Update your Practice so it Thrives in Any Economy?

Spots are limited for this live, face-to-face workshop at the Sofitel in Auckland.

If you're ready to grow your practice without burning out your team, raising prices too high, or compromising care—this is for you.

Join live or online. Walk away with the mindset, the model, the systems, and the tools to bult a recession proof business.

Hear from some of our Community Members...

I’m Not Usually One To Give Testimonials, But I Feel Compelled To Say…

Their process works. Trust it. I’ll admit, I was a sceptic when I first considered joining AMG. Their process works. The results have been incredible. In just 25 months, revenue increased by $1,560,000 (62%), and profit increased by $895,000 (214%). If you’re considering joining, my advice is simple: Trust The Process. Don’t wait 25 years like I did. It’s been a game-changer for me and will be for you.

- Lisa Brisbane

Quick Wins Made An Immediate Impact

Since joining AMG, we’ve been pushed in every aspect—professionally and personally. The precise focus on quick wins made an immediate impact, fuelling our drive to learn more. With AMG’s holistic coaching, accountability, and community support, we’ve seen undeniable results. Last month, we achieved record revenues and profits at both locations, a testament to the program’s effectiveness.

The question is: Are you satisfied with the status quo, or are you ready to thrive?

- Emile Rossouw

Two Words Illuminating From This Are Clarity And Consistency. 

After my first AMG Seminar in August 2024 - I knew ONE thing for sure - this process, this AMG thing was going to work. It went on to create deep change on all levels for me.

The utter joy and self-revelation is that … I can because I CAN - and others before me have …. I just need to keep following the process!”

Fast forward six months, and these are our results:

✅ Monthly Average Visit Numbers up 156%

✅ Revenue improved by 220% 

✅ Dental performed increased 408%

… and at a Net Profit of 25.73% 

 - Kathleen Javen

Increased income by $300,000 in 11 months!!

Had to go see the accountant because although our expenses for this financial year are on par with the previous year, our turnover is up over $300,000 so he wanted to talk tax mitigation strategies! Nice problem to have. 🥰 Big Learn: This AMG Stuff is working! Oh, make no mistake, we wouldn’t be living debt free in paradise with no mortgage and a passive income without you Sam! I tell everyone! 😍

- Tess Salmond

When Survival Turns Into Momentum...

Hard to believe when I took the plunge and attended the mastermind that we were nearly broke and I was having to wait for the days eftpos to settle so I could pay the staff, and wasn’t paying myself at all.

Now there are enough funds in the bank that I could survive 5 or 6 months, and we are nearly turning over in week what we turned over in a month!

- Susan Bilbow

Practice growing quickly with much more aligned team.

Thanks for convincing us into joining the AMG. Best decision ever. If anyone ever needs to talk to a participant in the AMG Program to validate to somewhat “big promises”, I am always, always willing to talk to them. Especially as we are in a small regional town in a rented facility. It has been, no exaggeration, life changing. Not just from a financial point of view but deeply personal as well.

- Joan Gibbons  

Invaluable Experience

This has been an invaluable experience. Through it I’ve developer positive paradigm shifts both personally and professionally. The bottom line is I have a flourishing business that has doubled in profitability and I am enjoying the veterinary profession more than ever

- Cameron Rain